PlaySpan
PlaySpan is the game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enables game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is based in Silicon Valley with offices in Mumbai, India and Shanghai, China. In 2007, Easton led an investment in PlaySpan. Other investors included Menlo Ventures, South Korea based STIC International and Hong Kong based Novel TMT Ventures.